Alex Rothenberg

Frontend Engineer

I'm a frontend engineer building modern web applications and AI-powered engineering workflows.

Personal Work

Cipher

Challenge

Create an original daily word puzzle, inspired by NYT games; Wordle & Connections.

Solution

Built a Svelte application that challenges players to decipher a word in a certain number of moves.

Svelte.jsTypescriptSupabaseDrizzle ORMNode.jsTailwind CSS

Professional Work

Internationalliving.com

Overview

International Living is a production web application and publishing platform that helps users explore opportunities for living, working, and retiring abroad. As part of the frontend engineering team, I contributed to the platform’s architecture, reusable component library, and personalized content experiences.

Contributions

  • Developed the application’s search experience using Elasticsearch.
  • Contributed to frontend architecture and reusable components.
  • Structured Contentful content to support scalable publishing workflows.
  • Implemented personalized content experiences with Blueshift.
  • Collaborated on authentication and platform enhancements.
Next.jsContentfulNode.jsBlueshiftElastic Search
IRIS 2.0

IRIS 2.0

Overview

IRIS 2.0 is an enterprise application used by company affiliates to support internal business operations. As part of the engineering team, I contribute to the continued development of the platform by improving frontend architecture, implementing new features, and building reusable components that support long-term maintainability.

Contributions

  • Developed reusable form components to improve consistency across the application.
  • Implemented authentication features.
  • Built advanced search capabilities.
  • Frontend architecture design and ongoing platform development.
  • Collaborated with engineers to deliver new features and platform improvements.
Next.jsTypescriptNode.jsTailwind CSSKendo ReactKeycloakNX MonorepoCK Editor & Finder
AI Ticket Automation POC

AI Ticket Automation POC

Challenge

Explore a way to automate and speed up the completion process of low-risk, repetitive engineering tasks.

Solution

Built a Go proof of concept that integrated Jira, Hermes Agent, and Bitbucket to automate portions of the development workflow while keeping engineers in control through code review.

GoHermes Agent
Repo Provisioning Automation

Challenge

Ease the creation of marketing websites for company affiliates.

Solution

Created a custom Contentful Application that triggers creation of a github repository based on data within the affiliate's content model.

ReactContentfulGoGithub API
Blueshift Automation Service

Blueshift Automation Service

Challenge

Eliminate manual data migration between Contentful and Blueshift for company affiliates.

Solution

Created a Node.js service that would ingest data from Contentful via webhook, which then provides Blueshift consumable data structure per affiliate space.

Node.jsContentfulBlueshift

Experience

I started as a Web Developer in the marketing/SMS department, where I built marketing and informational websites, and middleware services utilizing tech such as Next.js, Contentful, Node.js, and Blueshift.

From there, I transitioned into the engineering department, where I develop and maintain IRIS 2.0, an enterprise application used by company affiliates. I also oversee and review development on an internal accounting application called PARE.

Alongside these projects, I’m building AI-powered engineering workflows using Hermes Agent and Go to automate low-risk development tasks, helping streamline the software development process while keeping engineers in control through pull requests.

Created ecommerce sales funnel platform and various sales landing pages.

Developed and maintained a reusable ecommerce platform for generating sales landing pages. Integration with Paypal and Stripe.

Frontend Developer - Freelance

Remote

2018 - Present

Created, designed and maintain several websites for clients utilizing Next.js, Contentful and Shopify integrations.